Laundry Love Brings Men Also To Help With The Laundry

LG Launches Laundry Love. From L-R:
Actor/model Eric ‘Eruption’ Tai, LGEPH-Washing Machine
Product Marketing Manager Ms. Cel Anolin,
LGEPH VP-Home Appliances Mr. Woo Young Jeon,
PBA’s ‘Ironman’ LA Tenorio, motoring expert and host
Mr. James Deakin, host and lifestyle blogger Stephanie Zubiri-Crespi,
LG Global HR Function Division Head
Mr. Carlos Olave and LGEPH Managing Director Mr. Inkwun Heo.
This National Women's Month, it is indeed fitting to honor the hard work that women have contributed in building the nation, and one task that many would have overlooked is laundry.

Yes, the task of cleaning the clothes we wear everyday is such a important task homemakes have to deal with to provide clean clothes for the family. Clean clothes are just not for fashion, they are also integral in making it free from germs, viruses, and also provides comfort to the one who wears it.

But wait! There was a recent water crisis that affected a lot of households in the metro. This greatly affected a lot of people with their laundry also on hold. But don't fret because LG Philippines just recently launched Laundry Love.

The innovative technologies designed for LG Home Appliances make chores, such as doing the laundry, easier to accomplish - and surprisingly pleasant – especially for men who are trying to do it right for the first time.  LG’s line of smart appliances with features that offer powerful solutions for tasks often perceived as complicated, such as efficiently doing the laundry for clothes that are clean and even allergy-free.  

LGEPH VP-Home Appliances Mr. Woo Young Jeon with
Barangay Maybunga Pasig beneficiaries of Libreng Palaba
during the #LGLaundryLove launch.
This Women’s Month, LG reinforces its commitment to women empowerment by ensuring that its smart home technologies are attuned to the constantly changing and dynamic needs of both women and men who use them. LG’s Laundry Love is an advocacy that wants to give them the opportunity to show that they can and should get the job done, with washing machines that are powerful and packed with innovative features. 

To demonstrate that alpha-males, and even working dads can do it, motoring expert James Deakin, actor/model Eric ‘Eruption’ Tai, and PBA’s ‘Ironman’ LA Tenorio went onstage at the LG Laundry Love campaign launch to wash their family’s clothes. James, who is used to running at high speeds, used the LG Front Load washer with Turbo Wash technology, with a unique jet spray for excellent washing performance in less than an hour. Eric, who just had a baby with wife Rona, used the LG Top Load washer with its Baby Steam Care function that offers deep clean for baby clothes, along with Allergy Care that removes 99% of allergens to care for his newborn’s sensitive skin. For LA, who values his time off from his games, the LG Twin Wash was a perfect match because it let him wash his just-used basketball jersey at the same time his children’s clothes. With all these convenient cleaning features and more that are available on the LG smart technology washing machines, it is easier to get the men of the family involved in doing the laundry. 

During the Love Laundry campaign launch, LG Philippines’ managing director Inkwon Heo shared, “At LG, we believe in using technology to simplify life and to save time. Our washing machines are top-of-the-line products that are designed to make doing the laundry less complicated and more energy efficient. It is with our hope that the men of the household will see doing the family laundry less as a chore, but more as a way of showing support for their loved ones.” LG’s Laundry Love campaign also wants men to be able to feel that they can contribute to running the household. Through this, the traditional gender roles in the household will become a thing of the past, and with the children, the next generation growing up to see that their fathers are able to take on more responsibilities at home, it will be the norm, rather than the exception.   

LG also opened its doors on the same day to the residents of Barangay Maybunga in Pasig to do their laundry at the LG office using the powerful washers. It is the company’s way of giving back to communities, with the aim of making clean laundry accessible, LG will be rolling out the mobile laundry van soon in the different barangays of Metro Manila. 

For more information about the #LGLoveLaundry campaign and to see the lineup of LG’s washing machines, log on to, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram.

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