Sugar Rushed Tweens Connected with Candy Cuties through Post-it® Brand at Candy Fair ‘11

3M Philippines partners with Candy Magazine for a 2nd serving of the Candy Fair which was a success in 2010. This year, the most “note-able” Candy Cuties will yet again sweeten the Candy girls’ day at the Mega Tent Events Venue last September 24, 2011.

This year our Candy girls  get the chance to express themselves and impress their favorite Candy cuties by writing heartfelt and personal notes and posting them on the Post-it® Freedom Board where the Cuties can read them. Fun games and prizes also await Candy teens who will be participating in the fun games at the 3M booth.

For over 30 years, Post-it® Brand Notes have been the long-time study buddy of most teens. This year, Candy Girls will get to know the many uses of Post-it® Brand Notes to express themselves in their own sweet and unique way.   

With the aim of making life easier and better for people around the world, 3M continues to provide quality and excellence through their innovative brands and products. Innovation is a never ending process at 3M. “3M Philippines through Post-it® Brand places great value on the youth. We at 3M always strive for excellence to give them a fun and functional means for the youth to express their ideas and their feelings,” says Haydee Casapao, head of Stationary Products and Office Supplies Division of 3M Philippines. “We are glad to have partnered with Candy Magazine this year in order to reach out to more Candy girls and give them the chance to express themselves and have even more fun at the Candy Fair.”

The Post-it® Note was invented thirty years ago as a solution without a problem: Dr. Spencer Silver developed a unique, repositionable adhesive, but the 3M scientist didn't know what to do with his discovery. Then, six years later, a colleague of Dr. Silver, Art Fry, remembered the light adhesive when he was daydreaming about a bookmark that would stay put in his church hymnal. The rest is history.

Today, Post-it® Brand boasts more than 4,000 unique products, and has become one of the most well-known and beloved brands in the world. It carries the 3M tradition of creating innovative, quality products that make people’s lives easier and better.