Mang Inasal held its first ever Media and Bloggers' Night last August 1, at T.E.A.T.R.I.N.O. in Promenade, Greenhills together with friends from the media and of course, Bloggers!
Mang Inasal held this event to celebrate the launching of its newest campaign: Mang Inasal, a look back into the reasons why we Filipinos have fallen in love with this brand, and a look forward to bigger things to come.
In this occasion, Mang Inasal launches new marketing campaigns, two more reasons to love Mang Inasal: the Mang Aawit Project, and the Grand Gadget Giveaway; and the announcement of its 400th store opening on August 5, at the Vmall Carpark in Greenhills. Two lucky audience members also walked away with brand new ASUS Eee Pad Transformers.
The Mang Aawit Project is Mang Inasal's way of enriching the OPM scene. The project aims to aid eight deserving artists music grants and exposure to a wider audience as Mang Inasal shows its support for OPM. The Grand Gadget Giveaway is a promotion which raffles off ASUS Eee Pad Transformers and special I Love Mang Inasal USB Ballers everyday. To join, a customer simply has to purchase 250 pesos worth of product from Mang Inasal and they have a good chance to be a lucky winner for every day of the month of August.
The night wrapped up with performances from Myrus, Arnee Hidalgo (unfortunately was out of the country at the time of the concert), 1:43, Kiss Jane, Onse, Sheng Belmonte, Aries Sales and Stephanie Dan. It was one grand party as audience members left the venue with wide smiles, laughs and feeling the love.
FILIPINO fastfood chain Mang Inasal expresses its love for Original Pilipino Music (OPM) by launching an advocacy program that gives eight deserving artists music grants and valuable exposure to a broader audience.
“Mang Inasal loves Filipino culture and music, especially our very own OPM. We believe that helping promote our own brand of music and artists is a part of our responsibility as a corporate citizen,” explains Mang Inasal Marketing Manager Enri Luzuriaga.
“The Mang Inasal Mang Aawit music advocacy program comes at a time when OPM needs it the most. It is one big step to reviving our local music industry that was what was once the most influential in Asia,” related Mang Aawit Project Director Chris Cahilig.
“I have no doubt that many of the eight breakthrough artists will soon become the most prominent OPM artists. And it would be good to remember in the future that they all started from Mang Inasal Mang Aawit,” adds Cahilig.
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