MUSIC LYF: Mang Inasal Mang Aawit

Mang Inasal held its first ever Media and Bloggers' Night last August 1, at T.E.A.T.R.I.N.O. in Promenade, Greenhills together with friends from the media and of course, Bloggers!

Mang Inasal held this event to celebrate the launching of its newest campaign: Mang Inasal, a look back into the reasons why we Filipinos have fallen in love with this brand, and a look forward to bigger things to come.

In this occasion, Mang Inasal launches new marketing campaigns, two more reasons to love Mang Inasal: the Mang Aawit Project, and the Grand Gadget Giveaway; and the announcement of its 400th store opening on August 5, at the Vmall Carpark in Greenhills. Two lucky audience members also walked away with brand new ASUS Eee Pad Transformers.

The Mang Aawit Project is Mang Inasal's way of enriching the OPM scene. The project aims to aid eight deserving artists music grants and exposure to a wider audience as Mang Inasal shows its support for OPM. The Grand Gadget Giveaway is a promotion which raffles off ASUS Eee Pad Transformers and special I Love Mang Inasal USB Ballers everyday. To join, a customer simply has to purchase 250 pesos worth of product from Mang Inasal and they have a good chance to be a lucky winner for every day of the month of August.

Registration began at 4:30 in the afternoon, followed by an hour of fun exciting events such as the Rock Band Challenge where members of the audience held their own concerts onstage while playing to the music of Rock Band 2, The Beatles, and Guitar Hero. at 6:00pm, the program proper began with a welcome message from Gil P. Abela, General Manager of Mang Inasal; who talked about the history and programs of Mang Inasal. Following him was Enri Ruiz, Marketing Manager who gave a talk about how loving Mang Inasal was the same as loving the Philippines. And lastly, he was joined by Chris Cahilig, program director of the Mang Aawit project as they introduced the eight artists that would become the Mang Inasal Mang Aawits.

The night wrapped up with performances from Myrus, Arnee Hidalgo (unfortunately was out of the country at the time of the concert), 1:43, Kiss Jane, Onse, Sheng Belmonte, Aries Sales and Stephanie Dan. It was one grand party as audience members left the venue with wide smiles, laughs and feeling the love.
Mang Inasal expresses love for OPM, kicks off music advocacy program

FILIPINO fastfood chain Mang Inasal expresses its love for Original Pilipino Music (OPM) by launching an advocacy program that gives eight deserving artists music grants and valuable exposure to a broader audience.

The project dubbed as the “Mang Inasal Mang Aawit Music Advocacy Program” aims to preserve and enrich the local music scene by providing new and original songs that reflect Filipino sentiments, values, and spirit an avenue to be heard.
The eight breakthrough artists chosen for their talent, commercial appeal, and type of music include OPM pop heartthrobs 1:43 whose debut recording titled “Time for Love” remains on the bestselling album chart for months now; multi-awarded RnB and soul artist Arnee Hidalgo who is releasing a comeback album soon; acoustic singer-composer Aries Sales from Davao City; and hitmaking pop band Kiss Jane, the group behind songs “Lagi” and “Baliw.”

Mang Aawit will likewise feature musical auteur, gold record artist, and staunch OPM advocate Myrus whose launching his second all-original album in September; stand-up comedian and radio host Onse of DZBB Teleradyo; sultry pop singer and Pinoy Dream Academy scholar Sheng Belmonte whose latest single “Gigil” is now a radio hit; and Sony Music’s acoustic gem Stephanie Dan.

“Mang Inasal loves Filipino culture and music, especially our very own OPM. We believe that helping promote our own brand of music and artists is a part of our responsibility as a corporate citizen,” explains Mang Inasal Marketing Manager Enri Luzuriaga.
“Giving our new artists their much-deserved break is an inherent value to Mang Inasal. We as a company has also a humble before becoming one of the biggest fastfood chains in Philippines today,” adds Luzuriaga.

Mang Inasal Mang Aawit will be funding the recording of two promotional songs for every artist and the production of one music video that will be played heavily in close to 400 Mang Inasal stores nationwide. A compilation album of all these original songs will also be released within the year.

“The Mang Inasal Mang Aawit music advocacy program comes at a time when OPM needs it the most. It is one big step to reviving our local music industry that was what was once the most influential in Asia,” related Mang Aawit Project Director Chris Cahilig.

“I have no doubt that many of the eight breakthrough artists will soon become the most prominent OPM artists. And it would be good to remember in the future that they all started from Mang Inasal Mang Aawit,” adds Cahilig.

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